Same Difference
The aim of the project is to understand the fashion industry in more detail, especially focusing on the term ‘vanity sizing’. From this understanding, see how male figures are affected by vanity sizing in relation to their body confidence. By creating a campaign/movement about male body positivity and making it wide reaching, see how it improves male perception of themselves in comparison to how they used to feel about their self-image. The campaign needs to be as accessible as possible and be wide reaching so that it can be viewable to a large audience. To do this I am focusing on designing for a variety of media such as posters, social media and websites. Making digital and physical products so that the movement is expansive.
